EV manufacturers Toyota and Hyundai have been banned by the UK’s advertising watchdog for mislead customers

EVclouts brought EVs New article for you, EV manufacturers Toyota and Hyundai have been banned by the UK’s advertising watchdog for mislead customers. According to The Guardian, two ad campaigns from EV manufacturers Toyota and Hyundai have been banned by the UK’s advertising watchdog, the Advertising Standards Agency (SAS), for making false claims about charging times and the availability of chargers.

While running a campaign slogan has been proclaimed “making electric easy” by Toyota , the manufacturer of the bz4x , on their website claiming that the crossover could be charged to 80% state of charge (SoC) using a 150-kilowatt DC fast charger in about 30 minutes.

Hyundai advertised the Ioniq 5’s ability to charge from 10 percent to 80 percent from a 350 kW charger using its website, a YouTube video featuring Chelsea players, and a digital billboard in Piccadilly Square in London.

Also Read Article

Toyota and Hyundai have been banned by the UK’s advertising watchdog for mislead customers

The Japanese automaker also asserted that drivers could “easily find rapid-charging points in a number of public locations,” particularly in locations where “drivers were most likely to need them.”

The charging time claims, which both companies acknowledged were accomplished in ideal circumstances, were, however, the subject of report that called into question their veracity. Additionally, the assertions regarding the accessibility of DC fast chargers in the United Kingdom were disputed.

According to The Guardian, Toyota based its claims regarding the availability of chargers on a website called Zap Map, which displays the locations of charging stations without specifically excluding 150 kW chargers. Instead, it only indicated that there were 419 chargers spread out among 134 locations in the UK; however, only seven of those were located in Scotland, 2 in Wales, and zero in Northern Ireland.

Both Hyundai and Toyota asserted that their claims were accurate because drivers could use the slower charge points that were more widely dispersed and were less likely to require fast charging for brief trips. But was that really the purpose of the advertising campaigns?

“We concluded that because the ads omitted material information about the factors that could significantly affect the advertised charging time and the limitations in relation to availability … the claims had not been substantiated and were misleading,” the ASA ruled.

This is the first time the UK’s ASA has prohibited advertising claims about electric cars.

Source : The Guardain

Also See Latest EVs

^{Hyundai Electric Cars}

Rs.23.84 – 24.03 Lakh^*

_{Get on Road Price}

Hyundai Kona Electric

_{*Ex-Showroom Price in New Delhi}

2023

Electric

5-Seater

Rs 45.95 lakh

Get on Road Price

Hyundai IONIQ 5

_{*Ex-Showroom Price in New Delhi}

2023

Electric

5-seater

UPCOMING HYUNDAI ELECTRIC CARS

_{20 lakh}

_Mumbai

Hyundai Ioniq

Launch Date Unrevealed

Unrevealed

Electric

5-seater

_{60 lakh}

_Mumbai

Hyundai IONIQ 6

Launch Date Apr 2025

2025

Electric

5-seater

_{25 lakh}

_Mumbai

Hyundai Kona 2024

Launch Date May 2024

2024

Electric

5-seater

_{The Affordable New Tata Electric Cars Get it on your Door}

Rs. 8.69 Lakh^*

_{Get on Road Price}

TATA TIAGO EV

_{*Ex-Showroom Price in New Delhi}

_{^{3.6 hrs [AC]}}

_{^{B S 240L}}

_^5-Seater

Rs 14.49 lakh

Get on Road Price

Tata Nexon EV Prime

_{*Ex-Showroom Price in New Delhi}

^{_{3-5 hrs [AC]}}

_{^{B S 316L}}

_^5-seater

Rs 12.49 lakh

Get on Road Price

Tata Tigor EV

_{*Ex-Showroom Price in New Delhi}

_{^{3-5 hrs [AC]}}

_{^{B S 316L}}

_^5-seater

_{16.49 lakh}

Upcoming

Tata Nexon EV Max

_{*Ex-Showroom Price in New Delhi}

_{^{3.6 hrs [AC]}}

_{^{B S 350L}}

_^5-seater

_{20 lakh}

Upcoming

Tata Altroz EV

Launch Date Unrevealed

_^Unraveled

_^Electric

_^5-seater

_{30 lakh}

_Mumbai

Tata Avinya

Launch Date Unrevealed

_^Unraveled

_^Electric

_^5-seater

_{25 lakh}

Upcoming

Tata EVision Electric

Mar 15,2024 Expected Launch

_^Unrevealed

_^Electric

_^5-seater

_{20 lakh}

Upcoming

Tata Curvv EV

Launch Date Mar 2024

_²⁰²⁴

_^Electric

_^4-seater

_{25 lakh}

Upcoming

Tata Sierra

Launch Date Dec 2025

_²⁰²⁵

_^Electric

_^5-seater

12.00 Lakh

Upcoming

Tata Punch EV

Launch Date Sep 2023

₂₀₂₃

_^Electric

_^5-seater

20 lakh

Upcoming

Tata Curvv EV

_²⁰²⁴

_^Electric

_^4-seater

25 lakh

Upcoming

Tata Sierra

_²⁰²⁵

_^Electric

_^5-seater

Also See More on Hyundai Electric Cars

www.electricalvehiclee.com

See Motorbikes

See E-Scooters

See Others E-Cars

1. What size wheels does the Hyundai Kona Electric car have?

   The Wheel size for the Hyundai Kona Electric is 215/55 R17.

2. What is the Hyundai Kona Electric’s battery capacity?

   The Hyundai Kona Electric’s battery has a 39.2kWh capacity.

3. What is the Hyundai IONIQ 5’s precise on-road cost?

   In Delhi, the IONIQ 5’s starting on-road pricing is Rs. 48,20,389. RTO fees and insurance are included in the on-road price.

4. How long does it take to charge the Hyundai IONIQ 5 completely?

   The IONIQ 5 requires 6.90 hours of charging time to reach 100% capacity.

Also See More on Hyundai Electric Cars

www.electricalvehiclee.com

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Comment *

Name *

Email *

Website

Save my name, email, and website in this browser for the next time I comment.

Δ